Why we invested

Freelancers represent different realities, but share a common need of managing administrative tasks and financial forecasts, which is always time consuming and very costly for less skilled workers. Shine targets this market, by offering a very clear value proposition for a specific target, generating high word-of-mouth and low cost of acquisition. The company is complementary to the big job marketplaces, even if some features, such as contracts, are shared. Shine is on the path of building a community of freelance users, opening opportunities for custom built services like insurance. We believe that Shine is taking on a very good strategy to take advantage of the opportunities brought by the rising global freelance market.