In a world where 50% of the food produced for transformation into ingredients or flavor never reaches our plates, Hubcycle tackles 40% of this waste. While current waste recovery is limited to composting or methanization, Hubcycle creates more value by turning waste into ingredients. It develops activities of sourcing, waste qualification, matching, quality check, transformation and logistics. In 2020, with only 2 people, Hubcycle managed to turn the equivalent of 1000 tons of fruit and vegetable production from waste to ingredients for the cosmetics and food industry. These simple figures illustrate how Hubcycle is a no-brainer both from an ecological and societal perspective.