Trusk identified something others seemed to have missed. Not only did they identify the lack of interest from traditional last mile delivery players for heavy loads (>20KG) to meet customer needs, but they also saw the great market opportunities related to the new standards of delivery imposed by Amazon to brick and mortar stores. Trusk has, through the launch of their services, proven that end customers are willing to order increasingly more delivery services from retailers such as Ikea and Leroy Merlin. Moreover, the market is indicating stronger trends within stockless concept stores in city centers with inventory located in the suburbs, such as the one launched by Ikea La Madeleine in Paris city center. Trusk calls this an opportunity! The team has successfully built strong relationships with retailers and has proven to deliver outstandingly high satisfaction rates among end-customers.