There is no doubt about the fact that we need to change our way of consuming and using products. Geev aims at creating a new norm around giving instead of throwing away. The company offers a new way of consuming sustainably, by offering an organised and geolocated marketplace for geevers to give away things which are not being used anymore, and for people to give a second life to items that would have ended in a trash otherwise. And this now also covers food! The team has built a large and strongly engaged community and continues to scale based on its free model. The company has started to monetize as a media and with a freemium model.