Why we invested in ZOE
ZOE is a nutritional science company on a mission to help everybody eat with confidence.
Research on microbiome is recent, but all findings show that the impact of the field can be huge and can develop very quickly. Zoe is one of the rare companies wanting to build consumer-facing products based on actual science and technology.
The company can have a huge impact on human health and capture a very big addressable market. This, namely the $206.4 billion market for diet to start with, where most players offer generic recommendations today, but which could be extended far more, since the interest in having a better diet to get a higher level of energy, a healthy body and eventually a better longevity is high.
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